All At Once teams up with University of Waterloo​

A professor and a group of Environment and Business students from the University of Waterloo are surveying fans at various North American Jack shows to gather information and help improve the collective impact of the All At Once campaign. Under the direction of professor Jennifer Lynes, the students are trying to discover more effective strategies to encourage personal behavior change, including choosing local food and reducing use of single-use disposable plastics. Check out this cool video the students have shared, filmed at Molson Canadian Amphitheatre which highlights All At Once and the goals of this research project!