Tour Greening and Sustainability in the Music Industry
All At Once, Jack’s social action network, partnered with local non-profits along each stop of theFrom Here To Now To You tour to encourage fans to support sustainable local food and plastic free initiatives using their voice, choice and actions. Backstage and on the road Jack’s band and crew successfully executed greening efforts including the elimination of single-use plastic water bottles and the implementation of a farm to stage program to support local food producers near each city. Tour trucks and coaches used sustainable biodiesel wherever possible to reduce CO2 emissions. All tour merchandise was made from sustainable materials with a focus on reusables and renewables. Waste reduction measures were in full effect with on-site water refill stations along with bio-ware, composting, and recycling. After all energy conservation measures were taken, remaining CO2 emissions will be offset through support of a variety of carbon management projects. We are currently accumulating our impact results and will share those with you next month!
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Sam Kass and Jack at the White House Garden - photo by K. Johnson
While in Washington, DC last month, Jack and members of his management and sustainability team, including Adam Gardner from Reverb, met with Administration officials at the White House to share ideas and discuss opportunities for greening in the music industry. Bob Perciasepe, Deputy Administrator of the EPA, Heather Zichal, the President’s chief energy and climate advisor, and officials from the Council on Environmental Quality discussed President Obama’s Climate Action Plan and efforts to raise awareness about solutions to cut carbon pollution in America and lead efforts to address climate change on local and global scales. Jack sees climate change as one of the greatest challenges of our generation, and thinks it is important that we all do our part to protect the environment for our children. That is why Jack and his team work so hard to ensure that tours have as little of an impact on the environment as possible – from energy efficient lighting to locally sourced food to water stations with reusable cups.
Jack and his wife Kim also had a chance to visit the White House Garden, and met with Sam Kass, Executive Director of the Let’s Move! campaign, to discuss the importance of gardens and nutrition education in schools. The Garden is the first major vegetable garden at the White House since Eleanor Roosevelt’s Victory Garden and has yielded thousands of pounds of produce that has been used to feed event guests, staff and the First Family at the White House, with further harvests donated to local food shelters. The White House Garden is a strong symbol of how local food can grow healthy kids, communities and sustainable food systems.